The "teachable moment"

"Every time we teach someone about a resource, an angel gets its wings."
-- Dewey, on reference librarians and the "teachable moment," Unshelved, 10/28/09

I don't often have to answer real reference questions at the reference desk, but, when I do, I usually try to remember to explain what I'm doing and why as I try to answer those questions (although that may not be an option on the really, really busy days...). For the most part, I figure that if I tried to cram all our services down our users' throats whenever they came near me, they'd probably try to run away like the poor patron in Unshelved. Still, I can't help but get excited when someone actually seems to be interested about learning something and hearing more about what we have to offer.